Corporate Name Origins
Arby’s: Leroy and Forrest Raffel, the Raffel Brothers
Asus: Named after Pegasus, a flying horse from Greek mythology.
ASICS: From the Latin phrase:Anima Sana In Corpore Sano, “A Sound Mind in a Sound Body.”
Fiat: Fabbrica Italiana Automobili Torino, Italian Automobile Factory of Turin.
Garmin: Named for its founders, Gary Burrell and Dr. Min Kao.
GEICO: Government Employees Insurance Company.
Haribo: Combination of the founder and the company’s German hometown: Hans Riegel, Bonn.
IKEA: Swedish founder Ingvar Kamprad’s initials and his childhood village. Ingvar Kamprad Elmtaryd Agunnaryd.
LEGO: Combination of Danish words “leg godt,” which means to “play well.”
LG: Combination two Korean brands: Lucky and its plastic company spinoff, GoldStar.
Nabisco: National Biscuit Company.
NECCO: New England Confectionery Company
Saab: Svenska Aeroplan aktiebolaget (Swedish Aeroplane Company), originally made airplanes to supply demand for the Royal Swedish Airforce in World War II.
Sprint: Southern Pacific Railroad Internal Network Telecommunications. Parent company used railroad rigit-of-way to lay communications cable.
Taser International: Thomas A.Swift’s Electric Rifle, named after the novel Tom Swift and His Electric Rifle by Victor Appleton.